How To Select Appropriate LED Signage For Your Business
In this fast-moving
world, effective attention-grabbing techniques are becoming more and more
relevant for businesses. One such instrument is LED signage. Selecting the
right LED sign for your store, restaurant, or corporate office will, without a
doubt, enhance visibility and attract more customers. With so many varieties in
the market, how will you find your ideal LED sign? Let’s walk through the
salient points you should consider.
1. Corporate
Objectives and Needs
Whatever you want to
achieve with an LED signage, a definite comprehension of the responses would
aid in selecting one suitable to business goals.
What is the primary
objective of the sign?
Should it be a
static or dynamic display?
Where will the sign
be installed: indoors or outdoors?
2. Types of Signage
Available on the Market
No two LED signs are
the same, and therefore, the right one must be chosen for the application.
A. Indoor LED
Displays
Fit for restaurants,
shops, and offices. Can display anything from the menu to promotions and
information.
B. Outdoor LED Signs
Able to put up with
any weather condition. Good for storefront, billboard, and roadsideadvertisements.
C. Programmable LED
Signs
For frequent message
update applications, these programmable LED displays are recommended since
messages can be changed as deemed necessary.
D. Fully-Color LED
Screens
Great for vivid
high-definition visuals - full-color LED screens can deliver videos,
animations, and advertisements.
3. Think Location
and Readability
Where you locate
your LED signage is critical.
Various viewing
angles – has to be in good distance readability.
Obstructions – avoid
placement in front of trees, poles, or any other obstruction to view.
Height and size –
small signs may go unnoticed, while too big can be too showy.
4. Pay Attention to
Resolution and Brightness
LED signage resolved
on their pixel pitch, in other words, smaller pixel pitch makes for sharper
images. Next to resolution would be brightness: an important factor for outdoor
applications, it must be able to resist glare from sunlight.
5. Power Consumption
and Durability
LED boards are
intrinsically power-efficient, but a few other models that are less
energy-consuming are available. Look out for bright signs that come with low
power consumption features. Also, check for the signs made from
weather-resistant material since it would be placed outside.
6. Your Budget and
Long-Term Costs
Estimate your
budget, since there are many price ranges for LED signage. Maintain the
following thoughts:
The first cost of
purchasing the sign.
The cost of
maintenance and upkeep.
The cost of
electricity consumption on a day-to-day basis.
Selecting an excellent
sign with a warranty will make it cost-effective for you in the end.
Final Thoughts
The right LED signage is chosen only after
meaningful consideration. Coming to terms with business objectives, type of
signage, site, resolution, and budget helps find a solution to adequately
enhancing the visibility for more customer attraction. Quality signage for
competition would definitely save much for a business.
Frequently Asked
Questions (FAQs)
1. How would an LED
sign last? Most LED signs have a life span specification between 50,000 hours
to up to 100,000 hours, depending on the usage and maintenance.
2. Will I be able to
change the message of my LED restriction? Yes, most LED signs are such that you
can program them to change the content whenever you feel so.
3. Are outdoor LED
signs weatherproof? Yes, it is, but have the IP rating so that you can be sure
that it can withstand rains, wind, and sunlight.
4. Do LED signs
consume too much electricity? No, LED signs are more energy efficient than
either traditional neon signs or fluorescent signs.
5. What's the best
color for an LED sign? Bright colors, like red, yellow, and white, will give
high visibility, but full-color displays will offer more customization options.
